Squarespace email marketing offers you a powerful, built-in way to send beautiful campaigns that match your website’s aesthetic. This native tool allows you to grow your subscriber list, share your latest blog posts, and promote products directly from your dashboard. You can create a unified brand experience for your audience without needing to manage multiple logins or complex external integrations.
Managing a creative brand means your visual identity is your most important asset. You likely spent hours picking the right fonts and layouts for your site. Squarespace Email Campaigns ensures your emails look just as professional as your homepage. This guide explores how you can use these native tools to build your audience and increase your revenue.
What Is Squarespace Email Marketing?
Squarespace Email Campaigns is a native marketing tool that lets you create, send, and manage email campaigns from your Squarespace dashboard. It allows you to use your existing website content, images, and branding to build professional newsletters. It serves as an all-in-one solution for creators and small businesses who want to maintain a consistent brand look.
When you use this tool, you are not just sending text. You are sending a piece of your brand. The tool connects your site’s inventory and blog posts directly to your email editor. This means you can drop a new product into a campaign in seconds. You don’t have to download images or copy-paste descriptions from one app to another.
Relationship to the Website Builder
Your website is where your audience lives. When someone signs up for your newsletter on your site, they are automatically added to your Squarespace contact list. This eliminates the need for manual exports or syncing services. Everything stays under one roof, making it easier for you to track your growth and see who your most loyal followers are.
Difference Between Squarespace and Standalone Platforms
Standalone platforms often feel like a separate business altogether. They have their own design rules and complicated pricing models. Squarespace is different because it prioritizes design and simplicity. You get high-quality templates that are ready to use. You won’t find thousands of confusing settings, just the ones you need to send great mail.
How Does Squarespace Email Marketing Work?
You use Squarespace email marketing by choosing a template from the dashboard and customizing it using the drag-and-drop editor. It works by pulling your site’s branding—like your logo and colors—into your email layout automatically. Once your campaign is ready, you select your subscriber list and schedule your send time to reach your audience.
The process is built to save you time. You can go from a blank screen to a finished campaign in a few minutes.
Creating Campaigns From Your Dashboard
To start, you navigate to the “Marketing” tab and select “Email Campaigns.” You can choose from dozens of templates designed for different goals. If you want to announce a sale, there is a layout for that. If you want to share a personal story, there is a layout for that too. You simply click on a block to edit the text or swap an image.
Using Site Visitors and Subscribers
Your website is a lead machine. Every time someone fills out a newsletter block or buys a product, their info is saved. You can use these lists to send targeted messages. For example, you can send a specific thank-you note to people who made a purchase. This makes your communication feel thoughtful rather than generic.
Design Consistency With Templates
One of the biggest hurdles in marketing is making your emails match your site. Squarespace solves this. The templates use the same design language as the website themes. This means your fonts, spacing, and buttons will look familiar to your subscribers. This familiarity builds trust and makes people more likely to engage with your content.
Who Should Use Squarespace Email Marketing?
Squarespace Email Marketing is best for creators, photographers, freelancers, and small businesses who value high-end design and simplicity. It is perfect for those who want a professional email tool that is easy to manage alongside their website. If you want your marketing to feel like a natural extension of your brand, this is the tool for you.
Your business stage determines which tool is best. You should choose a tool that fits your current workflow.
Ideal Users: Creators and Freelancers
If you are a designer or a coach, your brand is you. You need tools that make you look established and professional. Squarespace gives you the ability to send emails that look like they were designed by a pro. It is especially strong for:
- Photographers: Sharing new galleries or booking sessions.
- Bloggers: Sending weekly updates of their latest posts.
- Service Providers: Offering new packages or seasonal discounts.
Who Should Look Elsewhere?
Large companies with massive databases might find the limits restrictive. If your business depends on extremely complex logic or huge daily volumes, you may need a more technical platform.
- Large Ecommerce Brands: If you need deep data analysis and multi-step custom triggers.
- Teams Needing SMS: This tool focuses on email, so you would need another service for text messages.
- Non-Squarespace Users: You must have a Squarespace website to use this specific email tool.
What Are the Core Features of Squarespace Email Marketing?
The core features of Squarespace Email Marketing include a drag-and-drop campaign builder, audience segmentation, and basic automation for welcome emails. It also provides website integration for blog and product sharing, plus clear reporting on opens and clicks. These features allow you to manage your entire marketing funnel without leaving your site’s admin area.
Email Campaign Builder
The builder is a visual tool. You don’t need to know how to code.
- Drag-and-Drop: Move images and text blocks to create the perfect layout.
- Direct Product Links: Pull products directly from your store into your email.
- Automatic Styles: Your site’s styles can be applied to your emails with one click.
Audience Management and Segmentation
You can organize your subscribers into different groups.
- Subscriber Lists: Create separate lists for newsletters, events, or VIPs.
- Basic Segments: Filter your contacts to send more relevant messages.
- Easy Import: If you are moving from another service, you can upload your CSV file quickly.
Automation and Triggers
Automation lets you send the right message at the right time.
- Welcome Emails: Greet people the second they join your list.
- Product Follow-ups: Send a message after a purchase is made.
- Check-ins: Stay in touch with your audience automatically.
Analytics and Reporting
You need to see what works. The dashboard provides clear numbers.
- Open Rate: See how many people liked your subject line.
- Click Rate: Find out which links were the most popular.
- Unsubscribes: Monitor your list health over time.
| Feature | Benefit to You |
| Site Branding Sync | Saves time by using your existing colors and logos. |
| Blog Content Integration | Automatically turns new posts into email blocks. |
| Responsive Design | Ensures your emails look great on all mobile devices. |
| Scheduling | Allows you to plan your marketing weeks in advance. |
How Much Does Squarespace Email Marketing Cost?
Squarespace Email Marketing is a paid add-on with several tiered plans based on your sending volume. Prices typically start at a low monthly rate for basic features and increase as you send more emails or need more automated campaigns. Each plan includes a set number of emails and campaigns you can send each month at a predictable cost.
You can choose a plan that fits your current list size. This prevents you from paying for more than you actually use.
Tiered Email Limits
Squarespace offers different levels, such as Starter, Core, Pro, and Max.
- Starter: Good for occasional updates or very small lists.
- Core: A great middle ground for growing brands.
- Pro: Designed for active marketers who send frequent campaigns.
Value for Small Teams
Because the tool is so easy to use, you don’t need to hire a specialist to run your email. This saves you money in the long run. You can handle your own marketing in your spare time, which keeps your overhead low.
Ease of Use and Setup
Setting up Squarespace email marketing is as simple as clicking a button in your site menu. There is no software to install and no complex API connections to manage. You can go from zero to a sent campaign in less than an hour, even if you have never used an email marketing tool before.
Simple Onboarding
The first time you open the tool, it guides you through the basics. It helps you verify your email address and choose your first template. You won’t find yourself lost in technical manuals. Everything is labeled clearly in plain English.
Unified Squarespace Experience
The best part of this tool is that it feels like the rest of Squarespace. The buttons are in the same place, and the menus work the same way. This reduces your learning curve. If you know how to edit your website, you already know how to edit your emails.
Deliverability and Compliance
Squarespace uses a professional sending infrastructure to help your emails reach the inbox instead of the spam folder. The platform manages the technical side of things, like authentication and bounce handling. It also includes built-in tools to help you stay compliant with privacy laws like the CAN-SPAM Act and GDPR automatically.
Authentication Basics
To stay out of the spam folder, your emails need to be verified. Squarespace handles the technical records for your domain behind the scenes. This tells email providers that you are a legitimate sender. This results in higher open rates and a better reputation for your brand.
Compliance Support
Legal compliance is a requirement, not an option. Every email sent through this tool includes a clear “Unsubscribe” link. It also keeps track of people who have opted out, so you don’t accidentally email them again. This protects your business and keeps your subscribers happy.
Squarespace Email Marketing Pros and Cons
Every tool has its trade-offs. You should consider whether the incredible design and ease of use are more important than advanced technical features.
Pros
- Unmatched Design: The templates are the best in the industry.
- Complete Integration: Your products and blog posts are always ready to send.
- Ease of Use: Perfect for people who aren’t “tech-savvy.”
- One Invoice: Manage your site and marketing in one bill.
Cons
- Limited Automation: You cannot build complex, branching journeys.
- Squarespace Only: You can’t use it if you move your site elsewhere.
- Paid Add-on: It is an extra cost on top of your website subscription.
Squarespace Email Marketing vs. Other Tools
How does Squarespace stack up against the competition? It depends on whether you are a creator or a large-scale retailer.
Squarespace Email vs. Mailchimp
Mailchimp is more powerful and can be used with any website. However, it is much harder to learn and can get very expensive as your list grows. Squarespace is easier to use and much faster for creating beautiful layouts. If you want simplicity and great design, Squarespace is the winner.
Squarespace Email vs. Wix Email
Wix and Squarespace are close competitors. Wix offers slightly more features in its email tool, but Squarespace wins on design quality. If your brand relies on photography and a clean look, Squarespace is usually the better choice.
Squarespace Email vs. Shopify Email
Shopify is built for selling thousands of products. Its email tool is very basic but works well for store owners. Squarespace is better for creators who want to tell a story. If your site is about more than just a cart and a checkout, Squarespace offers a richer experience.
| Comparison | Squarespace | Mailchimp | Wix |
| Design Quality | Very High | Moderate | High |
| Ease of Use | Very High | Moderate | High |
| Integration | Native | Third-Party | Native |
| Price | Predictable | Scales with List | Tiered |
Real-World Use Cases for Your Brand
How can you use these tools to drive real results? You don’t need a complex plan. You just need to be consistent.
Creator Newsletters
If you are an artist or a writer, a weekly newsletter is your best tool. You can share your process, new sketches, or thoughts on your industry. This builds a deep connection with your fans. When you eventually launch a new product or service, they are already primed to buy.
Blog Updates
Don’t wait for people to visit your site. Bring your content to them. You can set up a campaign that pulls in your latest blog posts automatically. This keeps your traffic high and ensures your hard work gets seen.
Product and Service Announcements
When you have something new to offer, you need to shout about it. You can create a stunning visual announcement in minutes. Use the product block to show off your new item and the button block to send people straight to your checkout.
Final Verdict: Is Squarespace Email Marketing Right for You?
If you want a simple, beautiful, and affordable way to grow your creative business, Squarespace Email Marketing is an excellent choice. It allows you to focus on your work rather than managing complex software. For most creators and small businesses, the design quality and ease of use are far more valuable than the advanced features of a standalone platform.
You already have a beautiful website. Why not have beautiful emails to match? Start with a small plan, send a few campaigns, and see how your audience responds. You will likely find that the best way to grow is to keep things simple and on-brand.